Right2Respect asked LSdesign to design a logo and and website, and to roll out graphics for social media sites and marketing. R2R wanted an clean, flexible, bilingual site that could be self-managed, so a WordPress theme with minor modifications and visuals tailored to R2R was proposed and implemented.
LSdesign provided guidance on domain registration, content development, language translation tools, search-engine optimization (SEO) and site analytics.
Additionally LSdesign performed:
- template research and installation
- theme modification and visual content design
- icon and logotype design
- photo research and editing
- an html email to announce site launch
Find royalty free images that convey hope and dignity in the context of the theme of human rights in a non-literal, or politicized, manner. People in the images should look natural, with a preference for Latin American, Caribbean and Indigenous cultures. Match the images to key homepage text, on a limited budget.
LSdesign targeted royalty free stock agencies, corporate and NGO image banks and online photo pools to find likely images. Hundreds of images were collected and rated while maintaining a keen eye for the heart of R2R’s work: respect for human rights and corporate social responsibility in the extractive industry. Photos were narrowed down to a handful of images that fit the message and budget, and shown to the client as website mock-ups to show the images in context.
LSdesign brings a background in editorial design and storytelling to the website design process. To find out more about our approach and experience, please get in touch.