Right2Respect website

Right2Respect asked LSdesign to design a logo and and website, and to roll out graphics for social media sites and marketing. R2R wanted an clean, flexible, bilingual site that could be self-managed, so a WordPress theme with minor modifications and visuals tailored to R2R was proposed and implemented.

LSdesign provided guidance on domain registration, content development, language translation tools, search-engine optimization (SEO) and site analytics.

Additionally LSdesign performed:

  • template research and installation
  • theme modification and visual content design
  • icon and logotype design
  • photo research and editing
  • an html email to announce site launch

Project Challenge

Find royalty free images that convey hope and dignity in the context of the theme of human rights in a non-literal, or politicized, manner. People in the images should look natural, with a preference for Latin American, Caribbean and Indigenous cultures. Match the images to key homepage text, on a limited budget.

The Solution

LSdesign targeted royalty free stock agencies, corporate and NGO image banks and online photo pools to find likely images. Hundreds of images were collected and rated while maintaining a keen eye for the heart of R2R’s work: respect for human rights and corporate social responsibility in the extractive industry. Photos were narrowed down to a handful of images that fit the message and budget, and shown to the client as website mock-ups to show the images in context.

LSdesign brings a background in editorial design and storytelling to the website design process. To find out more about our approach and experience, please get in touch.

© Copyright Lindsay Simmonds | Visual Designer - Theme by Pexeto