Greenseed Logos

LSdesign had the pleasure to design a trio of logos for The Greenseed Foundation, Greenhouse Retreat Centre and Seed Society.



The three associated grass roots organizations are dedicated to promoting and supporting sustainable development by connecting the arts, community and education with economic development. A design that expressed growth, creativity and discovery was desired. All three logos were to visually relate to each other but also to be meaningful independently.



Design exploration began by looking at  images and shapes common to each organization. Amongst those identified, the leaf, branch, blossom and spiral were the most meaningful and appealing. By then combining these shapes in various styles and patterns, a simplified leaf shape and a stylized spiral was developed as the core visual element.



To balance the free-form illustrations, a contemporary typeface with hints of the classical, and set in unicase for a touch of casual, was employed for the titling.



Often, visual identity programs evolve over time, beginning with a principal logo for a company. As the company grows, their visual identity is expanded with a new logo or graphic as services or products launch, the previous design perhaps complimenting the next. What made this project unique was that the identity was developed holistically, enabling universal adjustments and refinements across the trio of logos, making for a stronger cohesive identity for the association.



If you´ve got a logo design project and would like more information on fees and the design process, please get in touch.