Alberni Heritage Network Identity
LSdesign worked with the Alberni Valley Museum on a logo design for the museum that would also begin to define a visual identity system for three emerging heritage attractions in the Alberni Valley Heritage Network.
The community museum holds an eclectic collection of artifacts including First Nations´ art, logging trucks, and domestic curiosities such as hairpins and milk bottles. There are also travelling exhibits and a busy school program. To reflect the diversity of the museum’s collection and programs, a logomark that was suggestive of variety and discovery and culture was proposed.
The resulting logo sees each of the letters A, V, M, as a unique letterform, with playful colouring, exhibited in a square container. Letters and shapes interact and create a dynamic inviting space. The title text is stacked to give the logo modular flexibility: move the text to the right side of the mark, and the logo becomes horizontal.
Marine blue and deep red were proposed for symbolic, as well as practical purposes. Blue represents the sea and tradition, and red as an energizing colour often seen in marine and industrial settings. The colours reproduce in solids, text and tints, making the colours practical for a wide variety of applications from stationery, to t-shirts and signage.
Once the AVM logo was established, work began on designing logos for three partners in the Alberni Heritage network. Built on the double block structure of graphic and title, a unique graphic illustration was developed for each attraction. Attention was paid to reflect the unique character of each site in the typography, while ensuring the mark cooperated with evolving AHN visual identity.
The devlopment of the AVH identity system was developed over a period of years and included community consultation, collaboration, experimentation and visioning in the process. If you’ve got a visual identity project and would like to work with a designer that works collaboratively and strategically, please get in touch.
